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CAFFE LUXXE FULL
CAFFE LUXXE CODE

So we wanted to share this happy color with as many people as possible. There is a magical energy there with the sun shimmering on the sea, and the yellow we chose to be one of our lead brand colors reminds me of the color of the sun in Positano which makes me really happy every time I see it. One of my personal favorite spots in the entire world is Positano on the Amalfi Coast. So with respect to our color palette, utilizing our Italian inspiration, we chose similar colors of traditional Italian pottery and ceramics as our family of hues and saturations all lead by our signature brand color we call “Italian sunshine yellow.” Espresso and Italy are very fond memories for Mark (my best friend and business partner) and I, traveling from caffe to caffe in city after city throughout Italy.

CAFFE LUXXE CODE

Create a color code to help customers begin to identify regionality for our single origin offers.

Create a color palette that represents the Italian caffe lifestyle that we admire.

We wanted to accomplish a few objectives: It actually hasn’t changed much, as our philosophy was to always stay classic and timeless in everything that we do. We introduced our packaging when we started roasting coffee at the very beginning. Tell us about your packaging-when did it debut? He is as much of a Caffe Luxxe family member as are our baristi.īy the way, you can also follow Ollie on Instagram at if you somehow don’t get enough of him on our regular channel. This is simply to help break the ice and spark a conversation with new customers who may be visiting for the first time: “What’s up with the dog picture, is it real?” and also a friendly reminder to people that oftentimes it’s the simple things in life that can put a smile on your face. We also have a photo of Ollie at all of our caffes on our bars. I’ve always loved the Samoyed breed because of their friendly and floofy nature, and in fact, Ollie’s uncle was named Sammy, who was our original mascot from the beginning when we opened our first caffe over 15 years ago.

He loves hanging out front to greet our coffee friends while I’m inside working. Thank you for noticing Ollie! He is our Caffe Luxxe mascot, and he often travels with me to and from the caffes and roastery. Tell us about the Samoyed we see and admire on Caffe Luxxe’s Instagram.

CAFFE LUXXE FULL

Learn more about Caffe Luxxe at What’s the deal? Check out our Member Benefits Page for full benefit details.A post shared by OllieCaffeLuxxe we talk about packaging and design, can we first talk about your beautiful dog. From the coffees we source, roast, and brew, to our curated selection of pastries and culinary offerings, every piece of Caffe Luxxe has been created to share with you what Mark and Gary felt and dreamed about while traveling and living in Europe all those years ago. The result of these efforts has created highly rated and respected coffees – all 90+ points, since we began roasting.Įvery day we combine our travels, histories, and expertise to bring the best experiences to our caffe friends and family. Great coffees and relationships begin at the farm, and we’re proud of the friendships we’ve made. Our relationships ensure that farmers are paid fair prices, helping to secure not only better coffees for us but better lives for farm workers and their families. Mark makes yearly trips across the world, building relationships with farmers and specialty importers, and sourcing the finest coffee beans. Our commitment to serving great coffee begins thousands of miles away at the farms where the beans are grown, where we strive for full transparency of sustainable practices. Hand-crafting every single drink is our daily passion, and we strive to make each drink better than the last.

Our dedication to serving the best, individually crafted beverages has helped LA drinkers discover what fine coffees can taste like, earning us numerous accolades by customers and journalists alike. They both dreamed of bringing these experiences back with them to Los Angeles and creating a neighborhood caffe to share with their community.Ĭaffe Luxxe was the first caffe in Los Angeles to champion a move towards hand-crafted artisanal espresso and brewed coffee. Through their shared passion for European sensibilities, their experiences with caffe culture in Italy always stayed with them the artisan approach to coffee preparation, the value of community, and the ability for a caffe to serve as both a way to get ready for the day and a place to unwind for the evening. Best friends since school, Mark Wain and Gary Chau quit their corporate jobs in 2006 to start their dream of working together and owning a local neighborhood business.